According to Kantar Worldwide and Talking Retail, the frozen food market has grown by 5.4% year on year reaching more than 6.1bn in the 52 weeks to 18th June 2018.
The top frozen food categories are showing to be pizza in the lead and savoury food including frozen bread in 2nd place. These two categories show to have a combined increase in value of more than 100m year on year.
Additionally, pizza and frozen savoury food have shown 6.4% and 2.5% volume growth (respectively). This means that they now represent 16% of the value of the total frozen food retail market.
Ice cream is also performing positively with 7.7% value and 0.8% volume growth. This may be due to the recent hot weather experienced in the UK for the past few months. In fact, more than 16.6 million households chose to cool down with ice cream during the heatwave.
Chief Executive of British Frozen Food Federation John Hyman stated “This quarter’s results are particularly encouraging with almost across the board value growth as well as exceptional volume growth, the category is outstripping growth of several leading retailers.”
He also noted that “What we’re seeing is testament to the fact that frozen food, particularly ice cream and savoury food such as meat products, is ideally placed to tap into the trends underpinning consumer eating habits. Consumers are still buying traditional products like ice cream but NPD is driving them to incorporate more savoury products into their daily diets which is good news for the frozen food industry.”
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Source: Talking Retail