{"id":13213,"date":"2026-07-15T10:42:54","date_gmt":"2026-07-15T14:42:54","guid":{"rendered":"https:\/\/www.lowerental.com\/us\/resources\/lowe-rental-partners-with-franks-filling-station-in-concord-ga-to-boost-sales-efficiency-with-enhanced-refrigeration-catering-2\/"},"modified":"2026-07-16T11:34:03","modified_gmt":"2026-07-16T15:34:03","slug":"why-the-genova-is-built-for-modern-grocery-retail","status":"publish","type":"post","link":"https:\/\/www.lowerental.com\/us\/resources\/why-the-genova-is-built-for-modern-grocery-retail\/","title":{"rendered":"Why the Genova Is Built for Modern Grocery Retail \u00a0"},"content":{"rendered":"<section class=\"hero-resource\">\n\t<div class=\"container\">\n\t\t<div class=\"hero-resource__back\" data-aos=\"fade-in\">\n\t\t\t<a href=\"https:\/\/www.lowerental.com\/us\/resources\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"6.09\" height=\"10.679\" viewBox=\"0 0 6.09 10.679\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t<path id=\"Path_104508\" data-name=\"Path 104508\" d=\"M4.279,0,0,4.279,4.279,8.558\" transform=\"translate(0.75 1.061)\" fill=\"none\" stroke=\"#a1a5a3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/>\n\t\t\t\t<\/svg>\n\t\t\t\tBack\t\t\t<\/a>\n\t\t<\/div>\n\t\t<div class=\"hero-resource__wrapper\">\n\t\t\t<div class=\"hero-resource__text\" data-aos=\"fade-in\">\n\t\t\t\t\t\t\t\t\t<h5>Case Studies<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Why the Genova Is Built for Modern Grocery Retail<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-resource__text-content\">\n\t\t\t\t\t\t<p>Today&#8217;s grocery retailers need refrigeration that does more than simply keep products cold. Equipment must be easy to deploy, operate efficiently, adapt to changing store layouts, and perform reliably in demanding retail and eCommerce environments.<\/p>\n<p>That&#8217;s exactly what <strong>the Genova<\/strong> was designed to deliver.<\/p>\n<p>Developed by Pastorfrigor and available through Lowe Rental, the Genova combines the flexibility of a self-contained R290 refrigerated display case with engineering features that improve performance, simplify installation, and reduce operational disruption.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hero-resource__image\" data-aos=\"fade-in\">\n\t\t\t\t\t<div class=\"hero-resource__image-inner\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Row of glass-fronted freezers displaying various frozen food products in a grocery store.\" class=\"lazyload\" data-src=\"https:\/\/www.lowerental.com\/us\/wp-content\/uploads\/sites\/8\/2026\/07\/Genova-Freezer.jpeg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"hero-resource__mobileText\" data-aos=\"fade-in\">\n\t\t\t\t\t<p>Today&#8217;s grocery retailers need refrigeration that does more than simply keep products cold. Equipment must be easy to deploy, operate efficiently, adapt to changing store layouts, and perform reliably in demanding retail and eCommerce environments.<\/p>\n<p>That&#8217;s exactly what <strong>the Genova<\/strong> was designed to deliver.<\/p>\n<p>Developed by Pastorfrigor and available through Lowe Rental, the Genova combines the flexibility of a self-contained R290 refrigerated display case with engineering features that improve performance, simplify installation, and reduce operational disruption.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<script>\ndocument.addEventListener( 'DOMContentLoaded', function () {\n\tif ( typeof Fancybox !== 'undefined' ) {\n\t\tFancybox.bind( '[data-fancybox]', {\n\t\t\tThumbs: false,\n\t\t\tToolbar: false,\n\t\t\tdragToClose: false,\n\t\t\tCarousel: {\n\t\t\t\tNavigation: false,\n\t\t\t},\n\t\t} );\n\t}\n\n\tif ( typeof AOS !== 'undefined' ) {\n\t\tAOS.init( {\n\t\t\tonce: true,\n\t\t\tduration: 800,\n\t\t} );\n\t}\n} );\n<\/script>\n\n\n\n<section class=\"text-block\">\n    <div class=\"container\">\n        <div class=\"content-wrap\">\n            <p><strong>Designed for Better Performance<\/strong><\/p>\n<p>One of the biggest factors affecting refrigeration performance is the ability to reject heat efficiently. Every refrigeration system must remove heat from the refrigerated space, and the cooler the air surrounding the condenser, the less work the compressor has to do.<\/p>\n<p>Unlike many traditional self-contained display cases that use top-mounted refrigeration systems, the Genova features a <strong>bottom-mounted refrigeration system<\/strong>. Because cooler air naturally settles near the floor, placing the condenser lower allows it to operate in a more favorable environment. This improves refrigeration performance while reducing the workload placed on the compressor, particularly in warm retail environments.<\/p>\n<p><strong>Faster Installation, Easier Service<\/strong><\/p>\n<p>The Genova&#8217;s bottom-mounted design provides benefits beyond refrigeration performance.<\/p>\n<p>Many top-mounted self-contained cases require refrigeration components to be installed separately after the display case is positioned. This adds installation time and complexity.<\/p>\n<p>The Genova arrives as a complete, self-contained unit, allowing for faster deployment with less disruption to store operations.<\/p>\n<p>Serviceability is also improved. With refrigeration components located at floor level, technicians can access the system without bringing ladders onto the sales floor, making routine maintenance quicker, safer, and less disruptive for both customers and store associates.<\/p>\n<p><strong>Built for High-Demand Environments<\/strong><\/p>\n<p>Modern grocery operations place far greater demands on refrigerated equipment than ever before.<\/p>\n<p>Retailers are balancing in-store shopping with curbside pickup, click-and-collect, and eCommerce fulfillment, all while maintaining product availability and minimizing downtime.<\/p>\n<p>The Genova was engineered with these challenges in mind. Its recessed casters and slim-profile refrigeration system provide product capacity close to traditional remote cases, while adding the flexibility to relocate equipment as store layouts evolve or operational needs change.<\/p>\n<p>Combined with the environmental benefits of self-contained R290 refrigeration, the Genova provides retailers with a solution that supports operational flexibility, energy efficiency, and long-term sustainability.<\/p>\n<p>Whether supporting a new store, a remodel, or expanding refrigerated capacity, the Genova delivers dependable performance backed by Lowe Rental&#8217;s Refrigeration as a Service model including delivery, installation, maintenance, and remote monitoring.<\/p>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[519],"tags":[],"region-cat":[],"sector-cat":[],"service-cat":[],"type-cat":[520],"class_list":["post-13213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","type-cat-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/posts\/13213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/comments?post=13213"}],"version-history":[{"count":6,"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/posts\/13213\/revisions"}],"predecessor-version":[{"id":13272,"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/posts\/13213\/revisions\/13272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/media\/960"}],"wp:attachment":[{"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/media?parent=13213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/categories?post=13213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/tags?post=13213"},{"taxonomy":"region-cat","embeddable":true,"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/region-cat?post=13213"},{"taxonomy":"sector-cat","embeddable":true,"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/sector-cat?post=13213"},{"taxonomy":"service-cat","embeddable":true,"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/service-cat?post=13213"},{"taxonomy":"type-cat","embeddable":true,"href":"https:\/\/www.lowerental.com\/us\/wp-json\/wp\/v2\/type-cat?post=13213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}