Case Study: Seafood Expo 2018

09 May 2018

Seafood Expo Global, Brussels

Running for 25 years, Seafood Expo Global has well and truly established itself as an industry shaping force within the seafood world. Businesses and buyers travel across the globe for this yearly opportunity for prospective business and networking.

The 2018 edition of Seafood Expo Global welcomed to Brussels an estimated 28,500 buyers, suppliers, media and seafood professionals along with 1,850 exhibiting companies from across 79 countries.

Official partner – Lowe

At Lowe’s service desk, the day before the exhibition kicks off, the necessity of expertise and high–quality service reaches fever pitch. Even the most prepared exhibitors encounter those unexpected hiccups. Having a reliable supplier by your side goes some way in keeping stressful situations at bay.

Handling an array of requests ranging from an unforeseen need for extra equipment to display lighting adjustments to practical equipment check–ups – the Lowe service desk is a crucial hub for exhibitors in polishing off stand set up.

As a long–standing official partner of Seafood Expo, Lowe Rental have a dedicated team of equipment set–up specialists who deliver and set up refrigeration and catering equipment units. This team of experts are on hand for the duration of the show to assist practically with any equipment queries that arise.

Having supplied to the exhibitions market for decades, the team understand the importance of achieving perfect set–up and the peace of mind that comes with having an experienced support network at your disposal.

As the first day of the show begins, exhibitor attentions turn towards finally utilizing the exhibition space so much preparation has gone into building. While networking and introducing potential customers to products takes precedence, the Lowe team remain on–hand for maintenance of equipment and any additional support required.

By day three, with leads generated, samples tasted, and the fruitful potential of future working relationships forged for another year, exhibitors can leave the exhibition safe in the knowledge that all the graft of dismantling equipment will be fully taken care of by the on–site Lowe team.

In the wake of an industry–shaping trade show such as Seafood Expo, it’s striking that despite the ease of communication and information exchange in the digital age, physically exhibiting a product and meeting with potential customers in person remains a significant asset to businesses worldwide.

Is your business exhibiting soon? Tick one more thing off your exhibition check–list by organising your refrigeration and catering equipment with the Lowe team today. Contact here.