As a company and a group of individuals, Lowe Rental Ltd is committed to protecting your privacy and your data.
This policy aims to explain all its elements in simple and easy to understand language. Where we are using terminology that we think may be hard to understand, we will add a jargon buster description marketed by a (JB), if this is still unclear then please get in contact with us and we will be happy to explain further.
This policy relates to data we collect:
The Lowe Group Privacy Policy
As a company and a group of individuals, the Lowe Group is committed to protecting your privacy and your data.
The purpose of this privacy policy
This policy aims to explain all its elements in simple and easy to understand language. Where we are using terminology that we think maybe hard to understand, we will add a jargon buster description marked by a (JB), if this is still unclear then please get in contact with us and we will be happy to explain further.
This policy relates to data we collect:
Through our website
When you sign up to use our website
Through the provision or marketing of the services we provide through our website
Direct interaction with you as a result of you visiting our website
As a result of being an official supplier to exhibitions or events
It also explains what we do with your data and what you can do to access, rectify or ask us to delete any personal data we hold.
Our website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
We may update this policy from time–to–time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes. Protecting your personal data is important to us. We have set up a dedicated email for any questions you may have. You can find other ways of getting in touch with us at the end of these terms.
The Lowe Group and the Data Controller
The Lowe group (“Lowe Group”) consists of the parent company, Lowe Rental Ltd (a private limited company with registered company number NI058627 and registered office address at 9 Lissue Walk, Lisburn, Northern Ireland, BT28 2LU) together with the following subsidiaries (as defined in section 1159 of the UK Companies Act 2006), divisions, affiliates and related companies or branches based in the UK:
This privacy policy is issued on behalf of the Lowe Group so when we mention “the Lowe Group”, "we", "us" or "our" in this privacy policy, we are referring to the relevant company in the Lowe Group responsible for processing your data.
This privacy policy applies to all of those subsidiaries and affiliated companies, irrespective of location or jurisdiction. In particular, each subsidiary of Lowe Rental Ltd is considered to be a data controller in its own right.
What data we collect
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
We may also collect, use and share Aggregated Data (JB – data combined from several measurements) such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data, but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. For example, if we fail to collect your Contact or Financial Data, we will not be able to provide you with the goods or services you have asked us to provide. In this case, we may have to cancel a product or service you have with us. However, we will notify you at the time.
Changing your details
We want to keep your personal data accurate and current. Please let us know if your personal data changes during your relationship with us.
How is your personal data collected?
We use different methods to collect data from and about you including:
Direct interactions. You may give us your Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes the personal data you provide when you:
Apply for our products or services
Subscribe to our service or publications
Request marketing to be sent to you
Enter a competition, promotion or survey
Give us some feedback
Through Automated technologies or interactions (JB – i.e. use an online chatbot, message pad or email sequences).
As stated above, when you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this data by using cookies, server logs and other similar technologies. The terms of our cookie policy are set out below.
Third parties or publicly available sources. We may receive Personal Data and/or Technical Data about you from various third parties such as:
What we do with the data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
The Lowe Group will only retain your data for as long as reasonably necessary in order to fulfil the purposes for which we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, reporting requirements or to support the effective communication of products and services. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see “Access to your Data” below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
If the Lowe Group ever moves your data outside of the EU, all the correct steps, where possible, will be made to ensure that any transfer is done under the guidelines of the law. Please see “International Transfers” below for further information.
Purposes for which we will use your data
|
Group Company |
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
|
Lowe Rental Ltd PKL Group (UK) Ltd |
To register you as a new customer |
(a) Identity (b) Contact |
Performance of a contract with you |
|
Lowe Rental Ltd PKL Group (UK) Ltd |
To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) |
|
Lowe Rental Ltd PKL Group (UK) Ltd |
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
|
Lowe Rental Ltd PKL Group (UK) Ltd |
To enable you to partake in a prize draw, competition or complete a survey |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
|
Lowe Rental Ltd PKL Group (UK) Ltd |
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
|
Lowe Rental Ltd PKL Group (UK) Ltd |
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
|
Lowe Rental Ltd PKL Group (UK) Ltd |
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences |
(a) Technical (b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
|
Lowe Rental Ltd PKL Group (UK) Ltd |
To make suggestions and recommendations to you about goods or services that may be of interest to you |
(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications |
Necessary for our legitimate interests (to develop our products/services and grow our business) |
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us or a 3rd party provider of data (such as an event organiser) if you have requested information from us or purchased products or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.
When you register on our website, you can choose, by opting in, whether to receive our marketing communication. If we send you marketing email following your setting up an account on our website, you can unsubscribe from specific emails by clicking on the Unsubscribe link at the bottom of any of our marketing emails.
You can change or update your preferences as to our use of your Marketing and Communications Data at any time by contacting us at the following addresses:
Where you opt out of receiving our marketing messages, this will not apply to personal data provided to us as a result of your purchase of our products or services or as may be permitted by law. You will continue to receive transactional communications from us relating to invoices and order confirmations, if applicable.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at the following addresses:
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Disclosures of your personal data
The Lowe Group will not share your information with any third parties, except with the following third parties:
|
Group Company |
Third Party |
|
Lowe Rental Ltd |
· Service providers who perform services on our behalf e.g. entities who assist us in translation or direct marketing. Those companies are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose, as per the law.
· We may need to disclose information about you if required to do so by law; in connection with any legal proceedings or prospective proceedings; in order to establish, exercise or defend our legal rights; and to the purchaser or prospective purchaser of any business or asset which we are, or are contemplating, selling. · Internal third parties otherwise known as other companies in the Lowe Group acting as joint controllers or processors and who are based United Kingdom. See “The Lowe Group and the Data Controller” for further information. · Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
|
|
PKL Group (UK) Ltd (“PKL”) |
Service providers who perform services on our behalf e.g. entities who assist us in translation or direct marketing. These include but are not limited to the following: · Google for e-mail (Gmail) purposes and the storage of information (GoogleDrive). · Dropbox for Business for the storage of information. · Mailchimp to collect and store information for brochure and mailing purposes. · Gravity Forms to collect and store contact information for brochure and mailing purposes. · Drift Chat to enable the live online chat function. · Shopify to allow PKL to process orders taken via the U-Select website. · Legal advisors and HM Courts and Tribunal Services for the defence of any legal claims made against PKL, or in bringing claims against customers, suppliers or third parties. |
|
U-Select (An operating division of PKL Group (UK) Ltd |
Service providers who perform services on our behalf e.g. entities who assist us in translation or direct marketing. These include but are not limited to the following: · Google for e-mail (Gmail) purposes and the storage of information (GoogleDrive). · Dropbox for Business for the storage of information. · Mailchimp to collect and store information for brochure and mailing purposes. · Gravity Forms to collect and store contact information for brochure and mailing purposes. · Tidio Chat to enable our live online chat function. · Shopify to allow U-Select to process orders taken via the U-Select website. · Legal advisors and HM Courts and Tribunal Services for the defence of any legal claims made against U-Select, or in bringing claims against customers, suppliers or third parties. |
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third–party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
International Transfers
We share your personal data within the Lowe Group. This will involve transferring your data outside the European Economic Area (EEA).
Many of our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
Access to Your Data
Under the new law the Lowe Group fully supports your right in certain circumstances to:
Data Privacy manager
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance using the details set out below:
Your Details
Full name of legal entity:
Email address:
Postal address:
Telephone number:
Data Privacy Manager Details
Email address:
Postal address:
Telephone number:
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Cookies and other technologies
Cookies are small text files that are placed on your PC, phone or other web enabled devices when you are visiting any of the Lowe Group websites. They are not harmful to your computer. Cookies are an essential part of how a site works and will be used to enhance your overall experience by enabling the site to remember you either for the duration of your visit or for repeat visits. Cookies contain information that can later be retrieved by the web application that deposited it on your device.
The Lowe Group may use the information we obtain from our cookies in the following way:
|
Name of Group Company |
Purpose of using information |
List of cookies used |
|
Lowe Rental Ltd
|
· To recognise visits from returning registered users · To offer the option of automatic login when a registered user returns to the site · To store preferences such as the number of items to display in the search result page
|
Lowe Rental uses cookies from another partner, Google and LinkedIn, which collects the following information: · Identify if users are arriving at the site via referral sites or links Analyse user traffic and behaviour to compile activity reports. These reports will only be used by Lowe Rental Ltd and will not be made available to any third party · Analyse user behaviour including emails clicked, pages visited, search terms entered and items purchased to generate targeted communications · Gather statistical data including but not limited to Internet service provider and host, time on the site and pages viewed/site path
|
|
PKL Group (UK) Ltd (“PKL”)
|
· To track the performance of the website and understand more about what is of interest to website visitors · To provide information on visitor behaviour on the website · To enhance the experience of the website for website visitors
|
A list of cookies from the following organisations are used on the PKL website for optimisation purposes and to enhance visitor experience: · Google Analytics · Google Adwords · Bing Adwords · Facebook Advertising · Hotjar · Optimonk · JustUno · Drift
|
|
U-Select (An operating division of PKL Group (UK) Ltd |
The U-Select website uses ‘analytics’ cookies for the sole purpose of tracking the performance of the website and understanding more about what is of interest to website visitors |
A list of cookies from the following organisations are used on the U-Select website for optimisation purposes and to enhance visitor experience: · Google Analytics · Google Adwords · Bing Adwords · Facebook Advertising · Hotjar · Optimonk · JustUno · Tidio Chat |
Managing Cookie Preferences
If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set.
If you wish to restrict or block web browser cookies on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.
Security
The security of your personal information is important to us. We take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We use and keep up to date firewalls to protect our network and use data encryption for passwords. Physical access to facilities where your personal data is stored is limited to authorised personnel. You are responsible for keeping your password and user details confidential. We will not ask you to reveal your password.
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