Objective
Provide a fast-deployment refrigeration solution enabling a leading supermarket chain to trial an expanded chilled and frozen product range without long-term capital investment.
Result
Lowe Rental delivered and installed premium display refrigeration units quickly, enhancing product visibility and presentation. The short-term rental model provided FairPrice with the flexibility to trial new products without upfront cost or disruption to the customer experience.
Equipment Supplied
30+ Single-Door Display Chillers and Glass-Lid Display Freezers
Challenge
FairPrice is Singapore’s largest supermarket chain and retail group. They sought to expand and trial their chilled and frozen product offering with minimal operational disruption. Purchasing new refrigeration equipment for a temporary rollout was not cost-effective, and the project required a solution that could be deployed rapidly across existing retail space without impacting customer experience. The FairPrice team required flexible temporary refrigeration that could maintain sales without compromising product presentation and performance. Along with minimising operational disruption and avoiding long-term capital commitment.
Rental Solution
The Lowe Rental Singapore team delivered a fully managed short-term refrigeration solution, overseeing every stage from equipment selection and delivery to installation and technical support. To support FairPrice’s expanded chilled and frozen range, Lowe Rental supplied and installed 30+ single-door display chillers and glass-lid freezers, selected for reliability, energy efficiency, and product presentation. The equipment was installed quickly and integrated seamlessly into the existing store layout, ensuring minimal disruption to daily operations. This flexible short-term rental approach gave FairPrice the ability to trial new product lines and evaluate performance in-store, without long-term investment or loss of operational efficiency.
Testimonial
"Short-term rental with the option to extend has enabled us to increase our product offering without huge upfront capital expenditure."
Branch Manager at FairPrice