Lauren Pearson
1. What’s your role at Lowe Rental and what does your day typically involve?
I am a Sales Manager across the GCC region, overseeing a brilliant sales team and personally managing a range of key clients. My focus spans events, hospitality, and retail, 3 very varied sectors with different challenges and operational demands that are constantly evolving.
No 2 days ever look the same. One day I’m with my sales team reviewing pipelines, forecasting, and making sure we’re on track to deliver our numbers. The next day, I’m out on-site in my pink high-vis (doing it for the ladies!), walking projects, meeting clients face-to-face, and planning upcoming activations. It’s a role that requires wearing multiple hats, and that’s exactly why I love it.
2. What’s your vision for Lowe Rental in the GCC & Far East region?
My vision is to continue championing creativity and innovation in everything we deliver, developing solutions that not only meet our clients’ needs but genuinely elevate their projects and customer experiences. I see huge potential for us to shape the rental landscape with our temporary kitchens and catering infrastructure, particularly as demand accelerates across the region. There’s a real opportunity for us to lead the way and redefine what equipment access looks like in today’s service led economy.
3. What project or achievement are you most proud of your team achieving to date?
Honestly, I’m proud of every single project my team and our operations colleagues deliver. No 2 projects are ever the same, each one comes with its own quirks, challenges, and unexpected variables. Watching the team problem-solve, collaborate, and adapt is something I never take for granted.
That said, supporting the Formula 1 was a real standout moment not just because of the scale and prestige, but because of the precision, pace and attention to detail it demands. It pushed us to operate at our very best and seeing the team step up, stay cool under pressure and deliver flawlessly was incredibly rewarding.
Whether it’s a high-profile installation like F1 or a smaller bespoke setup, I know the effort, planning and care that go into each one. That’s what makes me proud every single time.
4. What is one piece of advice you give your teams when approaching challenges?
Stay solution focused. In our industry, challenges aren’t the exception, they’re part of the day-to-day. I always encourage the team to lean on each other’s experience, not just within the region but across the business globally. We are a truly international organisation, and there’s always someone, somewhere, who has faced something similar before. Collaboration is key!
5. What do you see as the biggest opportunity in our industry right now?
The Middle East is one of the most exciting regions for large-scale events, tourism, and hospitality growth. The ambition here is huge. Every year brings bigger plans, new concepts, and landmark projects that set the bar even higher.
For me, it’s that regional appetite for rapid growth and big ideas that creates a huge opportunity for our industry. Historically a market that leaned heavily on ownership, we’re now seeing a real shift toward rental as they look for solutions that can keep pace with their ambitions.
6. If you could swap jobs with anyone on the team for one day, who would it be and why?
This is a tough one! But I’d probably choose our in-house design team, they’re the people who take a client’s vision and turn it into something tangible and beautifully thought out. Either that, or I’d spend a day with our operations team. They’re the ones on the ground bringing those designs to life, building the setups, and making it all a reality. Both roles are incredibly creative in their own ways.