Swinging Success: Lowe Rental's Role at the Rolex Dubai Desert Classic 2022

Case Studies -
1 Minute Read
7 July 2022
Swinging Success: Lowe Rental's Role at the Rolex Dubai Desert Classic 2022

Introduction:
The Rolex Dubai Desert Classic is a prestigious golf tournament with a backdrop of Dubai's stunning skyline. Since its inception in 1989, this event, held at the Emirates Golf Club, has been a key part of Dubai's strategy to promote both professional and casual golf tourism. Known for attracting some of the strongest fields on the European Tour, the Dubai Desert Classic required top-notch hospitality support. Lowe Rental proudly stepped in to supply cold rooms for the player's lounge area and catering, with an onsite operation team ensuring seamless support throughout the event.

The Challenge:
The Dubai Desert Classic is a high-profile golf event that demands excellence at every level. Hospitality is a critical aspect, as it caters to both the players and the event attendees. Providing refrigeration solutions for the player's lounge area and the extensive catering required precision and reliability.

The Lowe Rental Solution:
Lowe Rental brought their expertise to the greens, supplying state-of-the-art cold rooms for the player's lounge and catering areas. Their onsite operation team worked tirelessly to ensure that the equipment operated flawlessly throughout the event, providing essential support to the culinary teams.

The Desert Classic's Success:
Lowe Rental's equipment solutions played a pivotal role in the success of the Rolex Dubai Desert Classic 2022. The cold rooms maintained the freshness of ingredients, contributing to the culinary excellence that is expected at such an event. The operation team's dedication ensured that the equipment ran smoothly, guaranteeing the seamless hospitality experience that players and attendees deserve.

Conclusion:
The Rolex Dubai Desert Classic is a showcase of precision and excellence, and Lowe Rental's support added to its grandeur. As a trusted partner, Lowe Rental ensured that the culinary experience matched the standard of play on the golf course. Their dedication and precision continue to be a driving force behind the success of this prestigious golf tournament in Dubai.