Lowe Rental Partners with Frank’s Filling Station in Concord, GA to Boost Sales & Efficiency with Enhanced Refrigeration & Catering

Lowe Rental, a global leader in commercial refrigeration and catering equipment solutions, has partnered with Frank’s Filling Station in Concord, GA, a family-run fuel and convenience stop that offers motorists and residents essential goods, from snacks to quick fill-ups, with a focus on friendly, community-focused service.

The Challenge

Frank’s had been operating with outdated, inefficient refrigeration and catering units that drove up energy bills and frequently broke down, making it difficult to meet growing customer demand. Repairs to equipment had been slow and unreliable, and attempts to contact the previous supplier often proved stressful and time-consuming, leaving the store without the dependable equipment it needed to serve customers effectively.

The Solution

As part of a seven-year rental agreement, Lowe Rental has supplied walk-in freezers and coolers for the kitchen, along with a large in-store “beer cave” and reach-in coolers to enhance the customer experience. With energy efficiency a key priority, Lowe Rental installed high-performance, reach-in cold rooms designed to optimize cooling performance while cutting energy consumption.

This has been delivered through Lowe Rental’s innovative Rental+ plan, which gives businesses access to cutting-edge equipment and full service support without the cost or commitment of ownership, enabling upgrades to refrigeration assets without being tied to legacy equipment or sunk capital costs.

To support the foodservice side of the business, Lowe Rental also provided essential catering equipment, from electric fryers and convection ovens to countertop griddles and sinks, demonstrating the company’s ability to deliver flexible, best-in-class solutions tailored to each customer’s needs.

Just as importantly, Lowe Rental gave Frank’s Filling Station a single, responsive point of contact, removing the stress of chasing suppliers and ensuring support was always on hand.

The transformed refrigeration systems and catering equipment has boosted sustainability, improved efficiency, and driven new revenue opportunities for Frank’s Filling Station.

The Results

Within just three months, beverage sales at Frank’s Filling Station rose by 12%, a clear example of how the right refrigeration solution can directly boost both revenue and customer satisfaction.

Richard Epton, Chief Operating Officer at Lowe Rental, said:
“Frank’s Filling Station has been fantastic to work with. They trusted our expertise and were open to our recommendations, which meant we could deliver a tailored solution that not only optimizes energy use but also improves product display and accessibility for customers.”

Jason Mask, Owner, Frank’s Filling Station, said:

“Working with Lowe Rental has taken a huge weight off our shoulders. The new refrigeration is reliable, easy to manage, and our customers love the improved selection. We’ve already seen sales grow, but just as importantly, we have peace of mind knowing support is always there when we need it.”

For more information on how Lowe Rental can transform refrigeration for your business, visit LoweRental.com.

About Lowe Rental

Lowe Rental is the global market leader of sustainable rental services. From refrigeration and cold rooms to catering equipment and kitchen infrastructure, we rent the critical equipment businesses need to seamlessly store, serve, or sell food and beverages. Our fully managed rental services ensure businesses have the right equipment, when they need it, where they need it.

Founded in 1977, Lowe Rental has a dedicated team of c.500+ employees and operates from 12 strategic distribution centres around the world. With an impressive fleet of 100,000 pieces of refrigeration and catering equipment, 1000+ portable kitchens and over four decades of industry expertise, we serve a diverse range of sectors with innovative equipment rental solutions they can rely on.