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Case Study
Case Study: America’s Cup Barcelona
Event Details
Event Name: America’s Cup Barcelona
Event Dates: August 22nd to October 27th
Event Location: Barcelona, Spain
Event Details
Event Name: America’s Cup Barcelona
Event Dates: August 22nd to October 27th
Event Location: Barcelona, Spain
The America’s Cup is one of the most prestigious and exhilarating sailing competitions in the world. Originating in 1851, it has a rich history and draws sailing enthusiasts, competitors, and spectators alike. The 2024 event in Barcelona brought together teams from six countries, showcasing a diverse and skilled group of sailors. This edition emphasised sustainability and innovation, featuring cutting-edge technology and fierce competition, and the thrill of racing on the open seas.
The Challenge
As America’s Cup Barcelona event neared, organisers had to make sure everything ran smoothly. One critical requirement was to have reliable and efficient cold storage facilities to preserve food, beverages, and other perishable items during the event.
Lowe Rental stepped up to meet this challenge by supplying two 8×20 Cold Rooms equipped with ramps and racking. These high-quality cold storage units were strategically placed near the event venues, ensuring easy access for caterers, vendors, and organisers. Lowe Rental’s expertise in temperature-controlled solutions played a crucial role in maintaining the quality and safety of perishable goods throughout America’s Cup.
Offering on-site support with technical assistance throughout the event, our dedicated team were always on hand to address any issues promptly, ensuring that the equipment operated seamlessly throughout the event. This commitment to excellence helped maintain the high standards expected at such a high-profile event. The efficient installation and seamless operations contributed significantly to the overall success of the event.
Lowe Rental’s contribution to the America’s Cup Barcelona exemplifies our dedication to providing high quality equipment solutions for high-profile events. Our Cold Rooms played a vital role behind the scenes, ensuring the event ran smoothly and that participants enjoyed a memorable catering experience.
If you are organising or supplying to an event, get in touch and speak with one of our specialists today.
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