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Case Study
Boosting Visibility, Increasing Sales, and Elevating the Customer Experience Across Europe
Little Moons, the innovative brand behind the popular mochi ice cream, has become a household name in the UK and a growing success story across Europe. Known for its unique combination of soft, chewy rice flour dough and premium ice cream, the brand’s partnership with Lowe Rental has evolved to support both retail and out-of-home (OOH) growth across multiple regions.
The Journey
The partnership began in France in 2018, when Little Moons collaborated with several grocery retailers to launch a branded pic’n’mix mochi concept. Lowe Rental supported the rollout with custom-designed branded freezers, internal freezer displays, and headboards with cup holders, creating an engaging in-store experience. This initial rollout covered approximately 300 retail sites across France, establishing a strong foundation for brand visibility and customer engagement.
Building on this success, the UK market took off in 2021, driven by a viral surge on TikTok that propelled Little Moons into nationwide fame almost overnight. With soaring demand and rapid expansion in out-of-home (OOH) and food service channels, Little Moons once again partnered with Lowe Rental to deliver the branded freezer capacity needed to meet the moment.
Little Moons, the innovative brand behind the popular mochi ice cream, has become a household name in the UK and a growing success story across Europe. Known for its unique combination of soft, chewy rice flour dough and premium ice cream, the brand’s partnership with Lowe Rental has evolved to support both retail and out-of-home (OOH) growth across multiple regions.
The Journey
The partnership began in France in 2018, when Little Moons collaborated with several grocery retailers to launch a branded pic’n’mix mochi concept. Lowe Rental supported the rollout with custom-designed branded freezers, internal freezer displays, and headboards with cup holders, creating an engaging in-store experience. This initial rollout covered approximately 300 retail sites across France, establishing a strong foundation for brand visibility and customer engagement.
Building on this success, the UK market took off in 2021, driven by a viral surge on TikTok that propelled Little Moons into nationwide fame almost overnight. With soaring demand and rapid expansion in out-of-home (OOH) and food service channels, Little Moons once again partnered with Lowe Rental to deliver the branded freezer capacity needed to meet the moment.
Through Lowe Rental’s long-term solution, Rental+, Little Moons was able to deploy a diverse portfolio of eye-catching branded freezer equipment carefully tailored to suit regional requirements, quickly and reliably across multiple markets. The flexible rental agreements ensured each unit was delivered and installed, with reactive servicing, parts and labour included to provide complete peace of mind.
Lowe Rental has worked closely with Little Moons to develop a bespoke branded freezer solution tailored to the brand’s unique challenge, encouraging customers to try a product unlike anything else in the frozen dessert category. The pic’n’mix concept was central to this strategy, giving shoppers an interactive, experiential way to discover the mochi ice cream range in-store. Lowe Rental’s flexible Rental+ model allowed the brand to adapt its freezer fleet and placement strategy to each market, from self-serve units (slimline upright freezers) to out-of-home installations, while maintaining the same high standards of presentation and product quality. Today, over 600 branded freezers operate reliably across the UK, France, and Germany, each designed to bring Little Moons’ distinctive product experience to life for customers.
Since then, Lowe Rental has continued to support larger branded freezer rollouts in France and Germany for out-of-home clients, including installations for major cinema chains, bringing the total number of units on rental to over 600 across the UK, France and Germany.
Results & Impact
This multi-market partnership has allowed Little Moons to maintain consistent brand presentation, meet growing demand, and ensure product quality in every location. The flexibility of the Rental+ solution has enabled the business to scale efficiently across diverse markets, from branded retail pick’n’mix counters to OOH freezer installations, without the burden of capital expenditure.
Voices from the Partnership
“When we began our search for a refrigeration supplier, we were rather apprehensive about it. We had little to no knowledge about the best way of managing our expansion into various retail stores and obviously refrigeration was a necessity. The Lowe team made the process very straightforward, suggesting long-term rental which really worked for us given the number of stores we were expanding into. Having the branding, shipping, installation and maintenance included too meant we had even less to worry about during a very busy time for the business! Overall, I’m delighted with long-term rental with Lowe.”
– Little Moons CEO
“Branded refrigeration is a powerful tool for food and beverage brands, but this partnership shows the real impact comes from tailoring solutions to each market. In France and Germany, we delivered high-visibility retail units, while in the UK, we helped Little Moons meet extraordinary demand across OOH and Food Service. By enabling multi-regional asset management, we also remove the administrative burden for brands, making long-term rental a truly scalable driver of growth across multiple channels.”