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Case Study
Keeping Thousands Of Spectators Fed With Scalable Refrigeration & Catering Infrastructure.
In 2022, the world’s attention turned to Doha, Qatar, for one of the largest international soccer tournaments ever staged. More than a sporting competition, the tournament was a global celebration that brought together nations, fans and cultures.
Lowe Rental played a critical role behind the scenes, supplying 1,294 pieces of equipment, including refrigeration, catering equipment, walk-in cold rooms and temporary kitchens to support the successful delivery of this landmark event.
The Challenge
Staged in Qatar and welcoming over 1.2 million international visitors, the tournament represented a historic milestone for the region. Delivering an event of this magnitude required precision planning, operational scale and unwavering reliability.
From ensuring catering teams had the culinary infrastructure needed to operate efficiently to keeping refreshments chilled for every match, every element of the hospitality operation had to perform seamlessly. The demand for best-in-class refrigeration and kitchen infrastructure was significant and there was no margin for error.
The Solution
Lowe Rental rose to the occasion, providing a comprehensive equipment and operational support package.
Equipment supply included:
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Display and storage refrigeration
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Catering equipment
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Walk-in cold rooms
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Temporary kitchens
In addition, am extensive emergency stock holding was placed on standby, ensuring contingency capacity for any unforeseen requirements.
The team also managed the complex logistics of transporting equipment from the UAE into Qatar, coordinating delivery, installation and on-site support to ensure everything was operational exactly when needed.
Result
Equipment and operational expertise from Lowe Rental were instrumental in maintaining high foodservice standards throughout the tournament. Food and beverages were delivered safely and efficiently across multiple venues, supporting an exceptional visitor experience.
Through careful planning, technical expertise and logistics coordination, Lowe Rental ensured critical catering infrastructure was delivered and maintained at scale.