Major Branded Refrigeration Rollout Delivered for Saudi Arabia Retail Expansion

Objective

Create a scalable instore refrigeration solution for nationwide rollout of Naqua’s new chilled, ready-to-cook seafood range on a long-term basis.

Result

Lowe Rental enabled Naqua to expand their retail presence and build consumer awareness of chilled ready-to-cook seafood options with a fully managed refrigeration solution on a 5-year rental term.

Equipment Supplied

1,000 open-front multideck refrigeration units.

Low height and full height options.

Branding included.

Challenge

Naqua are one of the largest aquaculture producers in the GCC, offering a diverse range of high-quality seafood products cultivated in the Red Sea.

They needed to boost domestic seafood consumption in line with Vision 2030 targets but lacked the infrastructure to manage a nationwide rollout across Saudi Arabia of branded refrigeration to promote their new chilled, ready-to-cook range. Naqua also wanted their products eye catchingly presented to attract customer attention in stores, driving impulse and repeat purchases of their new range.

Rental Solution

Lowe Rental sourced refrigeration to complement their branding and match their preferred design aesthetic, with a combination of low height and full height units to accommodate varying store requirements.  Our refrigeration specialists worked closely with Naqua to ensure every model met the exacting technical and visual specifications required for retail placement.  Lowe Rental also managed the full branding process, applying Naqua’s identity across every unit to ensure consistency at every point of sale.

This fully managed rental service also includes delivery, installation and ongoing maintenance giving Naqua complete peace of mind.  They don’t need to worry about implementing the logistical coordination of rollout operations or managing the daily technical performance of refrigeration. Lowe Rental takes care of it all, so they can focus on scaling rollout quickly, strengthening their instore presence and driving continual sales growth.

Testimonial

Our Refrigeration-as-a-Service (Raas) allows Naqua to focus on driving seafood consumption in line with Vision 2030, whilst we manage the refrigerated infrastructure to ensure consistent quality and operational efficiency across all retail placements. Together, we have created a solution that boosts in-store visibility and supports Saudi Arabia’s food security goals.

Emma McKeown, Head of Rental+ at Lowe Rental